Fachbereich Retail Media Keyvisual

Head of Retail Media Sales & Activation (m/f/d)

Great Place To Work

working type

full time

career level

leadership level

Location

Düsseldorf

Company

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Fachbereich Retail Media Keyvisual

TASKS WITH IMPACT

DOUGLAS is not only Europe’s leading omnichannel provider of premium beauty but also a trailblazer in retail media. With Douglas Marketing Solutions, we revolutionize how brands connect with their customers through data-driven advertising at the digital point of sale. Leveraging extensive first-party data, we deliver highly targeted campaigns that engage customers throughout their purchasing journey—whether online, via mobile apps, or in-store. Our approach integrates cutting-edge technologies such as Data Management Platforms (DMPs) and programmatic advertising with deep market insights, offering customized solutions for maximum advertising impact. This creates a powerful ecosystem where both brands and consumers benefit, fostering long-term partnerships and sustainable growth.

 

Team Leadership & Development

  • Lead and inspire 3 Team Leads and their cross-functional teams to deliver excellent retail media campaigns and initiatives.
  • Foster a high-performing, collaborative culture through coaching and upskilling team members in retail media best practices.
  • Implement a strong talent development strategy to support individual growth and succession planning.

Business Strategy & Reporting

  • Develop and execute a comprehensive retail media growth strategy focused on revenue expansion, client retention, and operational excellence.
  • Create dynamic management reports and presentations that enable informed decision-making based on KPIs.

Sales & Business Development

  • Develop revenue growth strategies across 9 EU markets through upselling, cross-selling, and new client acquisitions.
  • Promote innovative retail media solutions, including data collaborations and digital ad innovations, to drive business growth.

Client Strategy & Media Strategy

  • Oversee Client Services to ensure excellent customer service and long-term partnerships.
  • Further develop data-driven retail media strategies to maximize client ROI and incorporate industry trends.

Campaign Management

  • Oversee the end-to-end campaign management process in collaboration with the Team Lead Digital Activation, using data-driven optimizations to enhance efficiency.

Collaborative Stakeholder Engagement

  • Collaborate with external partners and internal teams to scale the back-office architecture through automation and self-service capabilities.
  • Represent Douglas Marketing Solutions at industry events, fostering business development opportunities.

YOUR SKILLS

  • At least 8 years of experience in revenue-generating organizations, ideally in sales or (online) marketing.
  • Expert understanding of the retail data marketing ecosystem, including DMPs, CDPs, DSPs, and programmatic buying processes.
  • Hands-on experience in retail media or digital advertising, preferably on the publisher side.
  • Fluent in German and English with excellent communication and negotiation skills.
  • Proactive, goal-oriented approach with the ability to thrive in a fast-paced environment.

YOUR BENEFITS

🚀 Your personal development: we want you to grow with us. Become part of our mentoring program, use our e-learning platforms and benefit from many other individual development opportunities.

✔️ Open feedback culture: half-yearly meetings & performance reviews (#DOUGLASDialogue)

🌴 30 days of vacation per year

📍 Would you like a hybrid working model? We offer a balance between mobile working and office days in a collaborative environment. (approx. 8 days/month)

🍒 Cherry on top: You get our employee discount both online and in-store. On top of that, you get further discount opportunities thanks to our corporate benefits.

🧃 In-house canteen & bistro, as well as free drinks

🎉 A positive and motivating environment & celebrating successes at regular company events such as DOClub, summer party, Women's Day, etc

DO YOU RECOGNIZE YOURSELF?

Then become part of our international company and apply, stating your salary expectations and possible starting date.


As an international employer, we stand for equal opportunities and diversity. We therefore welcome applications from mothers, fathers, people with disabilities and people from the LGBTQIA+ community. Please let us know if, for example, we should use a gender-neutral pronoun, if you need barrier-free access to our offices or if we should allow more time for the application process.

We look forward to hearing from you!

Questions about application?

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Michelle Safradin
Michelle Safradin

Benefits behind Beauty

Unique benefits await you

    OUR STORECONCEPTS

    Omni-Channel Experience

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    We are certified

    Great Place To Work®

    We are an officially certified Great Place to Work® . We always put our employees first – which is why we also want to make their working environment as beautiful as possible.

    Respectful cooperation and a positive working environment are our focus – so that everyone feels comfortable and we can be successful together. The award is based directly on the positive feedback from our employees, which we collected through a comprehensive employee survey. At DOUGLAS, employees are heard: Their feedback shapes our development as an employer.

    In this way, we want to measure employee satisfaction and improve specific areas – a further step towards realising our goal of ‘’Make Life More Beautiful’’ on a daily basis.

    We are an officially certified Great Place to Work® . We always put our employees first – which is why we also want to make their working environment as beautiful as possible.

    Respectful cooperation and a positive working environment are our focus – so that everyone feels comfortable and we can be successful together. The award is based directly on the positive feedback from our employees, which we collected through a comprehensive employee survey. At DOUGLAS, employees are heard: Their feedback shapes our development as an employer.

    In this way, we want to measure employee satisfaction and improve specific areas – a further step towards realising our goal of ‘’Make Life More Beautiful’’ on a daily basis.

    About the DOUGLAS Group

    The DOUGLAS Group, with its commercial brands DOUGLAS, NOCIBÉ, Parfumdreams and Niche Beauty, is the number one omnichannel premium beauty destination in Europe. The DOUGLAS Group is inspiring customers to live their own kind of beauty by offering a unique assortment online and in around 1,900 stores. With unparalleled size and access to customers, the DOUGLAS Group is the partner of choice for brands and offers a premium range of selective and exclusive brands as well as own corporate brands. The assortment includes fragrances, color cosmetics, skin care, hair care, accessories as well as beauty services. Strengthening its successful omnichannel positioning while consistently developing superior customer experience is at the heart of the DOUGLAS Group strategy “Let it Bloom”. The winning business model is underpinned by the Group’s omnichannel proposition, leading brands, and data capabilities. In the financial year 2023/24, the DOUGLAS Group generated sales of 4.45 billion euros and employed around 19,200 people across Europe. It was named the World’s Top Company for Women in 2025 among all retail and wholesale companies by Forbes. The DOUGLAS Group (Douglas AG) is listed at the Frankfurt Stock Exchange.

    For further information please visit the DOUGLAS Group Website.