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MARKETING

Reach people through beautiful stories and engaging beauty content together with #TeamDOUGLAS.

DOUGLAS Marketing – We make our brand stand out through spectacular stories.

Our team develops beautiful content to fill DOUGLAS with emotion. We want to connect with customers, create long-term relationships and excite people for our brand. We create unique shopping experiences online and offline through our instagram channel @douglas_cosmetics, TikTok, our DOUGLAS creator program as well as our app.

This is how we reach millions of customers and followers each day. Our stories turn people in 27 European countries into loyal DOUGLAS fans. Formats like Live-Shopping blend our products naturally into the digital world and constantly open up new market segments for us.

International Brand Manager

Product & Brand Marketing

Social Media Expert

Social Commerce & Media

Motion Designer

Digital & Content Marketing

Influencer and Community Manager

Social Commerce & Media

International Brand Manager

Product & Brand Marketing

Social Media Expert

Social Commerce & Media

Motion Designer

Digital & Content Marketing

Influencer and Community Manager

Social Commerce & Media

International Brand Manager

Product & Brand Marketing

Social Media Expert

Social Commerce & Media

Motion Designer

Digital & Content Marketing

Influencer and Community Manager

Social Commerce & Media

International Brand Manager

Product & Brand Marketing

Social Media Expert

Social Commerce & Media

Motion Designer

Digital & Content Marketing

Influencer and Community Manager

Social Commerce & Media

INSIDE DOUGLAS

How we make beauty marketing even more beautiful

Behind the scenes: our DOUGLAS creator program

Our DOUGLAS Creator Program turns people into brand ambassadors by giving them a chance to present our products through influencer and beauty clips as well as live-shopping shows.

Corporate Campaign: Beauty is …

Clara explains the message behind our global corporate identity campaign “BEAUTY IS …” with celebrities like Diane Kruger and Elyas M’Barek.

Success Story

Beauty is … emphasizes that beauty is individual

Our Brand & Corporate Identity team spent months perfecting this special campaign. For the visuals, Australian star photographer Chris Colls captured the beauty of international celebrities such as Diane Kruger, model Ajok Madel and German actor Elyas M’Barek.

The “BEAUTY IS …” campaign is designed to get you thinking and talking about your personal understanding of beauty. It shows how individual and creative beauty can be.

Our Brand & Corporate Identity team spent months perfecting this special campaign. For the visuals, Australian star photographer Chris Colls captured the beauty of international celebrities such as Diane Kruger, model Ajok Madel and German actor Elyas M’Barek.

The “BEAUTY IS …” campaign is designed to get you thinking and talking about your personal understanding of beauty. It shows how individual and creative beauty can be.

"What is Beauty? With this campaign, we want to call for people to talk about this question - no opinion is wrong!"

Clara, Head of Brand & CI

Key facts

What Beauty means to us

    Your marketing job

    Join #TeamDOUGLAS

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