🔥 Big Store Opening Event for our new Flagship Store in Düsseldorf 🔥


2 min Lesezeit

Time to party! 🥳 We are excited to finally show you our brand new flagship store in Düsseldorf. A truly unique location which surprises with an unpreceded store concept designed to match the needs of #GenZ. On 775 square meters you find the hottest brands, a beauty school, innovative beauty mirrors, “instagramable” photo spots, click and collect stations, a comfy lounge area, charging stations for mobile phones and many other features. With the new flagship store we are going beyond the ordinary – that’s for sure!


We are still overwhelmed from the celebration last night together with many of our customers, partners and colleagues 🍹 With music by the popular DJ VIZE, snacks and drinks.

And the celebrations came with many surprises:

  • We kicked-off the celebrations together with Instagram and well known personalities at a secret pre-opening-dinner a day ahead of the event. Farina Opoku, Karo Kauer, Carmen Kroll, Paola Maria Koslowski and other well-known #influencer had the chance to check out the store and test the new offers.
  • At our press lunch our DACH CEO Veit Weiland introduced the new #storeconcept
  • We welcomed our special guest: The successful actor and DOUGLAS campaign testimonial Elyas M’Barek
  • We celebrated with our surprise #VIP guests instore: The famous Gossip Girl star Ed Westwick and singer Domiziana
  • The Lancôme experts offered skincare consultation and we had our first NARS beauty masterclass at the instore Beauty School
  • To thank our party guests we prepared goody bags, little presents and sweepstakes

Such an unforgettable evening! Thank you everyone for joining us at our opening party 💖

📍 You haven’t seen the store yet? Come visit us at Joachim-Erwin-Platz 1 in Düsseldorf – we are excited you meet you there!